In the beginning of 2016, along three classmates we started working on Rule of Three, a clothing brand with an unique concept. The brand is heavily focused on storytelling, with the intention of having a meaning behind each garment.
My tasks involved anything that dealt with design and conceptualization, marketing, branding and advertising. The greatest asset that we owned was a deep understanding of the customer group.
After many months of improving and polishing, the online store was launched in September 2016.
